Marketing planning and implementation for growing businesses
Need expert-led marketing that drives leads, loyalty and visibility? Are you expanding in Australia, or launching internationally?
Work with a senior strategist and marketing expert
You’re growing fast. But marketing feels like a never-ending to-do list, bouncing between brand building and performance pressure. The sales team want warmer leads. The board wants ROI. And you’re expected to lead it all, without a full-time team.
That’s where I come in.
I’m Vanessa Sammut, a Melbourne based Marketing Strategist.
I help B2C brands, B2B service providers, SaaS and scale-ups develop marketing strategy and implement it. By working with me you get a plan tailored to your existing resources and commercial goals and the capability to deliver it.
Are you launching a product, entering a new market, hiring your first marketer or fixing a broken funnel? As your Fractional CMO I help you nail customer acquisition, build brand awareness, and lead your team toward growth.
Grow your business with Fractional CMO Services →
You’re scaling but marketing keeps falling off the priority list. I help you gain momentum and stay consistent.
Brand Storytelling
Value proposition and messaging to tell your story and create customer connection
Go-to-market Strategy
Marketing strategy consulting, planning and execution so you can launch integrated campaigns
LinkedIn Strategy
Use LinkedIn more effectively with a standout profile, and share your expertise to increase your visibility
Content Marketing
Drive engagement and demand with strategic content that educates and builds brand trust.
Working with Vanessa as our Fractional CMO was one of the best decisions we made for the launch of Treesury. From the outset, Vanessa has integrated seamlessly with our team, understanding our vision and goals while bringing a wealth of expertise to the table. She quickly became an essential part of our leadership team, driving our marketing strategy with precision and creativity.
Brand Storytelling
Does your brand deserve greater attention? I craft compelling value propositions that help position big and small brands. As your dedicated Marketing Strategist, I’ll help you understand your audience and connect with them. Communicate your message and tell your story in a tone of voice that fits your brand. Here’s how I position your brand for greater attention.
Brand storytelling and positioning services →
Go-to-market Planning
Do you want to drive demand? I specialise in go-to-market planning, helping you increase awareness and attract customers in new and existing markets. I work with you to define customer segments, understand the customer lifecycle and tailor strategies that align with your goals. Strategy is only one of a three part formula for success, so I also help you plan and execute. Are you ready for marketing that supports your goals?
Drive demand with go-to-market planning →
LinkedIn Marketing
If you’re serious about growing your business and your network strategically, then you absolutely need to be using LinkedIn. I optimise your profile so you attract the right people. And if you need direction on what and when to post, or are stuck for what to write, I create the strategy to fit your brand with content in your tone of voice. Work with me and elevate your LinkedIn game to grow your influence.
Content Marketing Services
Struggling to create fresh blog content? Want nurturing email sequences and compelling landing pages that turn visitors into buyers? Need a structured content plan that aligns to your customer journey?
You’ve come to the right place. I create strategy and content that shows your prospects you get them, every step of the way. Start building awareness and conversion with compelling content today.
Drive conversion with effective Content Marketing Services →
