Strategic Go-To-Market Planning
Winning strategies for market entry and international expansion
If you’re reading this, you already know that a go-to-market strategy is crucial to grow awareness and acquire new customers
I work with you to define customer segments, understand the customer lifecycle and develop strategies that align with your goals whether you’re growing within Australia or expanding across Asia, North America, Europe and the UK.
From conducting market research and competitive analysis, to creating comprehensive marketing and sales enablement strategies, I work with you every step of the way, removing the guesswork with an implementable plan.
What does the growth strategy include?
Go-to-market planning is tailored to your specific needs. I analyse market trends and customer behaviour to create a plan that is comprehensive and actionable. I also help you implement it.
Customer lifecycle
I help you understand the entire customer lifecycle, which includes discovery, evaluation, purchase and customer loyalty.
Get to grips with the ideal customer touch points as they journey through the funnel and identify marketing opportunities so you can launch an impactful marketing strategy.
Marketing strategy
I work with you to define marketing objectives that align to your overall business goals.
I also identify the best channels to leverage, with a plan of campaigns to be delivered, budgets and the type of specialist roles required to deliver the strategy.
Go-to-market planning
With the strategy complete, I’ll create a comprehensive go-to-market plan designed specifically for you, keeping your resources and any other considerations in mind.
The plan will include a detailed budget, campaign briefs, campaign KPI and interviews with talent or suppliers.
When you sign it off you’ll have a paint by numbers of everything you need to put strategy into action.
Go-to-market implementation
Implementing a go-to-market plan successfully requires coordination and energy to motivate the team, be they in-house or agencies, or both.
You also have to think about effectively managing resources, timelines and budgets.
I help you keep everything under control, providing leadership and direction during campaign implementation.
Ready to acquire new customers?
Book a free discovery call