Go‑To‑Market and International Expansion Strategy
Plan, launch and reposition for expansion across Australia and overseas
Turn your vision into a successful launch with a Go-To-Market plan that coordinates efforts and resources for maximum impact
Does your upcoming expansion plan call for fresh positioning or a different channel approach?
Has performance hit a plateau?
The marketing that got you here won’t get you to the next stage. To grow you need sharper positioning and predictable results.
I work with Australian companies to design practical, data-driven strategies that align offer, channels and people for confident execution.
I’ve got your back with a go-to-market (GTM) plan that aligns product, sales and marketing to deliver measurable traction and investor confidence.
A launch plan designed for scale, wherever you grow
Australia | North America | Europe | UK
Who is this for
For founders and CEOs
Ready to launch or expand but who need a practical GTM plan and a partner to guide team, strategy and execution
For marketing managers
Who want an outside perspective to validate assumptions and align roadmap across teams
.
For boards and investors
Who want structured milestones and reporting that show traction and accountability
How we work together
STAGE ONE: discovery
⇒ Audit of current funnel, performance, and team capacity
STAGE TWO: PLANNING
⇒ Shape offer, identify the right channels and test assumptions through rapid research and pilots validation
Stage THREE: 90-Day ROADMAP
⇒ A complete plan with milestones, KPIs and ownership across functions, and optional execution support
Governance, plans and frameworks to keep Go-To-Market on track
Launch a new product, feature, or pricing model with a clear plan
Expanding into Australia or a second region without loosing momentum
Build investor trust with predictable, scalable growth
Align marketing, sales, product and CX around shared priorities
Strategy
Market segmentation, messaging and channel plan
Leadership
Enablement session, playbook and team alignment
Execution
90-day calendar and asset plan with immediate and actionable next steps
Working with Vanessa had a huge impact on the business.
She brought growth-driven strategy, built scalable processes and helped us connect with the right customers as we expanded into new markets. Vanessa excels at both strategic planning and hands-on execution. She challenged our thinking in the right way and set up the foundations that have enabled us to grow four-fold. I’d recommend her to any business that wants to establish scalable marketing systems and accelerate revenue.
Results that speak for themselves
Expanding across Australia or overseas?
Start with a free discovery call to map your next stage of growth