by Vanessa Sammut | Jul 30, 2023 | blog
Juggling brand strategy and business priorities A company’s brand shapes its image, setting it apart from incumbents and building loyalty. However decisions to invest in brand strategy might not always be straightforward. Picture these two situations. In scenario one,...
by Vanessa Sammut | Jun 30, 2023 | blog
The power of emotional triggers in marketing A successful marketing engine that effectively drives demand is by definition data-driven. But there’s also a side to marketing that’s driven by a response to feelings. I’m not suggesting we throw out all data and base...
