Positioning and Messaging for Conversion
Define what makes you different and turn it into something customers buy into
Is your sales cycle slow or your content not converting?
Make your value proposition clear so customers instantly choose your brand.
I help you claim a space in the market and say it in words customers recognise. We shape a clear value proposition, align the story with your offer, and produce messaging your sales and marketing teams can use consistently.
Signs your positioning is holding you back
⇒ Your website, sales decks and ads all tell a slightly different story
⇒ Your value proposition sounds fine—but doesn’t drive decisions
⇒ You talk about features, not the outcomes
⇒ You’ve evolved the product, but the story hasn’t kept up
The solution
Stakeholder interviews
Get clear on your audience, value proposition and differentiators so your story connects with the right customer.
Messaging
Turn insights into value pillars and key messages tailored to what your ideal customers care about.
Personas
Understand what drives decisions for each audience segment, so your message always resonates.
Content Themes
Translate your positioning into campaign ideas and narratives that fuel content, sales materials and investor messaging.
Results you can expect
We engaged Vanessa to review our website and provide tone of voice guidelines. From the outset, she was thorough, thoughtful and highly professional.
Vanessa took the time to understand our varied audiences and our long-term goals. Her insights were strategic and forward-thinking, providing not just improvements for the current site, but clear recommendations to position us strongly for the future.
The tone of voice guidelines she developed are bringing consistency and clarity to our communications, and the copy she provided was well-crafted, engaging and audience-focused.
I highly recommend Vanessa to any organisation looking for a skilled and insightful brand positioning consultant. She brings expertise and commitment to delivering high-quality outcomes.
Book a free discovery call
Attract higher-quality leads that close faster