Positioning for Growing Brands
Sharpen your message and connect instantly with your ideal customer
Is your sales cycle slow or your content not converting?
I help B2B and B2C brands position themselves attractively with targeted messaging strategies that earn attention, build trust and drive conversion.
Together, we clarify your value, define your tone of voice and create messaging that works across launch campaigns, sales decks and web content.
What’s included in brand positioning services
Workshop
Get clear on your audience, value proposition and differentiators. Align your story to what matters to the people you serve.
Messaging
Value pillars, tagline options and messaging tailored to the needs of your ideal customer.
Tone of Voice
How your brand sounds with guidelines and do/don’t language examples to keep everyone aligned.
Personas
Clarity on the pains, motivations and buying triggers of your ideal audience so every message resonates.
Content Themes
Your positioning turned into campaign-ready ideas and themes to fuel content, sales decks and investor messaging.
We engaged Vanessa to review our website and provide tone of voice guidelines. From the outset, she was thorough, thoughtful and highly professional.
Vanessa took the time to understand our varied audiences and our long-term goals. Her insights were strategic and forward-thinking, providing not just improvements for the current site, but clear recommendations to position us strongly for the future.
The tone of voice guidelines she developed are bringing consistency and clarity to our communications, and the copy she provided was well-crafted, engaging and audience-focused.
I highly recommend Vanessa to any organisation looking for a skilled and insightful communications and marketing consultant. She brings expertise and commitment to delivering high-quality outcomes.
Ideal for brands that
→ Struggle to clearly explain what they do
→ Are rebranding or launching something new
→ Need stronger messaging for sales, pitch decks or web copy
→ Want a consistent brand voice across platforms
→ Are scaling and need alignment across internal teams
Book a free discovery call
Start connecting with your audience