Fractional CMO for Scale-ups
Senior marketing leadership without the full time cost
As you scale, you need senior-level marketing direction to align your team, strengthen your funnel and hit your revenue goals. But hiring a full-time CMO might not make sense yet.
I’m Vanessa Sammut, a Melbourne-based Fractional CMO with 20+ years of experience helping scale-ups, start-ups and established brands successfully grow across Australasia, North America, Europe and the UK.
Are you pivoting to respond to market shifts, or growing your reach in Australia or overseas? I work with you as an embedded strategic lead giving you the direction you need.
Whether you have an established marketing team, or are still building your in-house marketing capabilities, I develop a marketing plan fit for implementation with your available resources, ensuring you achieve the consistency and repeatability you require to scale.
Work with me, a senior strategist who leads the charge and helps you deliver, all without the overhead of a full-time exec hire.
Expert marketing and hands-on support across strategy, execution and team alignment
Included in Fractional CMO Services:
- Quarterly marketing plans with defined business goals
- Funnel, campaigns and team structure review and optimise
- Internal and external marketers or agency oversight
- Reporting frameworks to track performance
- Alignment across marketing, sales, product and CX
- Founder/CEO support and executive input for board communications and investor preparation
Vanessa is apt at understand a challenge and its nuances and clearly articulating a solution.
Working with Vanessa on many challenges and goals, I’ve experienced what focus and organisation can do to supercharge the outcome. If there’s a go-to-market challenge you’re working on, speak to Vanessa and you’ll be amazed at the output and the outcome.
Services
Clarity Call
A 60 min strategic session to unpack your biggest marketing blind spot
$495
Pitch Power-Up
A pitch deck review helping you build traction and lock in commitment
$995
Marketing Audit
A strategy review and tactical roadmap to act on opportunities and capture low-hanging fruit
$1,500
Launch Sprint
A rapid push to align activity and launch new campaigns or partnerships
$2,500
*Prices exclude GST
Is this right for you?
→ You’re a CEO, founder or CCO wearing too many hats
→ You’ve got some marketing activity, but no sufficient structure
→ You need senior marketing support and direction
→ You want to embed strategy that can be implemented
→ You’re ready to invest in growth
Why work with me
Want to hire a fraction CMO?
Book a free discovery call