Fractional CMO for Growing Teams
Embedded senior leadership without the full time cost
As you grow, you need senior-level marketing direction to align your team, strengthen your funnel and meet your revenue goals. But hiring a full-time CMO might not make sense yet.
I’m Vanessa Sammut, a Melbourne-based fractional CMO and board advisor working alongside founders and in-house teams across Australia to bring the structure and momentum.
Are you pivoting to respond to market shifts, or growing your reach in Australia or overseas? I work with you as an embedded strategic lead giving you the direction you need.
Whether you have an established team, or are still building your in-house marketing capabilities, I develop strategy and a marketing plan fit for implementation with your available resources, ensuring you achieve the consistency and repeatability you require to scale.
Work with me, a senior strategist who leads the charge and helps you deliver, without the overhead of a full-time exec hire.
Helping established global brands and scale-ups grow across
Australia | North America | Europe | UK
Who is this for
For founders and CEOs
Wearing too many hats, you know your marketing could do more. You’re looking for a thinking partner to embed strategy that drives growth.
For marketing managers
Balancing competing priorities, you want structure, frameworks and coaching to move your marketing forward with confidence.
For boards and investors
Focused on portfolio growth and accountability, you want strong oversight, measurable outcomes and reporting that demonstrates commercial impact.
How we work together
90-day focus
⇒ Funnel, data and spend audit
⇒ Strategy deep dive + gap fixes
⇒ Clear roles and reporting frameworks
⇒ Regular cadence
Quarterly plans
⇒ Targets and initiatives with defined goals
⇒ Budget and resource plan
Ongoing leadership
⇒ Ad hoc sounding board
⇒ Alignment across marketing, sales, product, CX
⇒ Reviews, coaching and hiring support
⇒ Team and agency oversight
⇒ Board communications and investor preparation
Helping businesses build scalable marketing functions
Vanessa is apt at understand a challenge and its nuances and clearly articulating a solution.
Working with Vanessa on many challenges and goals, I’ve experienced what focus and organisation can do to supercharge the outcome. If there’s a go-to-market challenge you’re working on, speak to Vanessa and expect results that go beyond what you anticipated.
Want some of these results?
Book a free discovery call