Strategic Go-To-Market Planning
A winning marketing strategy for small businesses that want to increase brand awareness and attract more customers
If you’re reading this, you already know that a go-to-market strategy is crucial to grow awareness and acquire new customers.
I’ll work with you to define customer segments, understand the customer lifecycle and develop strategies that align with your goals.
From conducting market research and competitive analysis, to creating comprehensive marketing plans and sales enablement strategies, I work with you every step of the way, removing the guesswork with an implementable plan.
What does the growth strategy for small business include?
Go-to-market planning is tailored to your specific needs. I analyse market trends and customer behaviour to create a plan that is comprehensive and actionable. I even help you implement it.
Customer lifecycle
I’ll help you understand the entire customer lifecycle, which includes discovery, evaluation, purchase and customer loyalty.
Get to grips with the ideal customer touch points as they journey through the funnel and identify marketing opportunities so you can launch an impactful marketing strategy.
Marketing strategy
As part of the Go-to-market Strategy Services, I work with you to define marketing objectives that align to your overall business goals.
I’ll also identify the best channels to leverage, with a high level outline of campaigns to be delivered, budgets and the type of specialist roles required to deliver the strategy.
Go-to-market planning
With the strategy complete, I’ll create a comprehensive go-to-market plan designed specifically for you. I do this with you, keeping your resources and any limitations in mind.
The plan will include a detailed budget, campaign briefs, campaign KPI and interviews with talent or suppliers.
When you sign it off you’ll have a paint by numbers of everything you need, to put strategy into action.
Go-to-market implementation
Now I know, implementing a go-to-market plan successfully requires outstanding coordination, and a positive energy to motivate the team, be they in-house or agencies, or both.
You also have to think about effectively managing resources, timelines, and budgets.
Well, that’s OK, because I’ll be right there with you. I help you keep everything under control, providing leadership and direction during campaign implementation, so you never have to feel like you’re herding squirrels.
Won’t go-to-market strategy consulting cost the Earth?
The answer is not really. Why? Because, I designed these go-to-market strategy services with the needs and budgets of small businesses in mind.
Now, I pour all my expertise into my work with you, and I don’t cut corners or hand you off to juniors after our onboarding call.
You get 100% of my expertise. So my services aren’t as cheap as a bag of chips, but they are affordable. Work with me and you’ll receive plenty of value and tips along the way, that will support you and your business on your growth journey forever.
Let’s get you ready to acquire new customers
Growth strategy for small business with big ambitions. Book a free discovery call.