by Vanessa Sammut | Dec 2, 2024 | blog
The importance of a clear value proposition and how to write one Your business and product offering is made up of various aspects. The core value proposition is the central piece that ties everything together. It completes the picture and makes it clear why your...
by Vanessa Sammut | Jun 30, 2023 | blog
The power of emotional triggers in marketing A successful marketing engine that effectively drives demand is by definition data-driven. But there’s also a side to marketing that’s driven by a response to feelings. I’m not suggesting we throw out all data and base...
