About Vanessa Sammut
Fractional CMO and strategic marketing expert
Trusted growth partner
I created AlwaysOnMarketing to support scale-ups and ambitious service businesses with expert marketing planning, implementation support and coaching to boost momentum. After 20 years leading marketing across B2B and B2C, SaaS, Fintech, AgTech and Professional Services, I now work directly with founders and marketing teams as a Fractional CMO.
I bring well thought out strategy backed by my experience of launching products and scaling brands in Australia, UK, Europe and North America, and I support you to carry out your marketing plan with data-informed decisions.
My goal is to help you grow, leaving you feeling confident in front of the board, your team performing and your brand standing out.
Why clients choose me
- 20+ years experience across B2B and B2C multichannel marketing
- Commercial and creative approach
- Strategic thinking paired with hands-on delivery
- No juniors involved. You work directly with me a senior marketing advisor.
What I help with
- Defining value propositions and messaging
- Structuring marketing teams and onboarding new hires
- Planning and executing go-to-market launches
- Building brand awareness, lead generation and lifecycle marketing
How I work
Whether you are expanding in Australia or entering new international markets, I deliver marketing plans that are practical to implement and I help you roll them out.
I adapt to your team’s needs, whether you have an established crew or are building your marketing function.