About Vanessa Sammut
MBA-qualified Fractional CMO and strategic marketing expert
Trusted growth partner
I created AlwaysOnMarketing to support scale-ups and ambitious service businesses with expert marketing planning, implementation support and coaching to boost momentum. After more than two decades leading marketing across multiple industries in B2B and B2C, I now work directly with founders and marketing teams as a Fractional CMO.
I bring well thought out strategy backed by my experience of launching products and scaling brands in Australia, UK, Europe and North America, and I support you to carry out your marketing plan with data-informed decisions.
My goal is to help you grow, leaving you feeling confident in front of the board, your team performing, and your brand standing out.
Sectors
Technology | SaaS | FinTech | AgTech | Professional Services | Manufacturing
What sets my approach apart
Experience across regions and industries
Two decades leading marketing in Australia, Europe, and North America
Strategy with execution in mind
Every plan is built to move fast, scale sustainably and work with the resources you have available.
Leadership you can trust
I’ve built and led marketing teams, guided founders through launches and expansions and know what works when budgets and timeframes are tight.
Commercial focus
My work connects marketing to growth metrics investors and boards care about.
Fractional flexibility, full commitment
You get senior marketing leadership without the overhead, hands-on and tailored to your business stage.
How I work
Whether you’re expanding in Australia or entering new international markets, I develop marketing plans that are practical to implement, and that guide your team through rollout and execution.
Each engagement focuses on clear 90-day goals, a rhythm your team can sustain and tools that make progress measurable. I adapt to your structure whether you have a full marketing team or are building one from the ground up.
1 →
Set direction
Define clear commercial and marketing goals, success measures, and focus areas for the first 90 days.
2 →
Build the plan
Translate priorities into an actionable plan with channel, budget and resource alignment.
Establish rhythm
Create an operating cadence with progress and reporting checkpoints.
Enable your team
Frameworks, reviews and coaching that help your team execute confidently.
Experience and focus
From the outset, Vanessa has integrated seamlessly with our team, understanding our vision and goals while bringing a wealth of expertise to the table. She quickly became an essential part of our leadership team, driving our marketing strategy with precision and creativity.